Design high-quality visual assets including:

• Key Visuals (KV) for campaigns
• Digital advertising creatives (Facebook, TikTok, Google, Display Ads)
• Social media posts and content series

Adapt and localize KV into multiple formats (static, motion-ready layouts, different ratios)

Ensure all outputs meet brand guidelines, visual consistency, and premium standards 

 

Performance-Oriented Design:

• Develop creatives optimized for conversion and engagement (CTR, CVR, hook-first design thinking)
• Apply visual hierarchy, thumb-stopping techniques, and mobile-first design principles. 

 

 AI-Driven Design Workflow: 

• Utilize AI tools to enhance speed, ideation, and production quality: Image generation (Midjourney, Higgfields,…), AI-assisted editing (Photoshop AI, Firefly, Runway…) 
• Build and refine prompt systems for consistent visual outputs. 
• Integrate AI into workflow: Concept exploration - Background generation - Asset variation at scale 
• Maintain strong human art direction control (AI is a tool, not the creative owner).

 

Cross-Functional Collaboration:

• Content team: translate briefs into clear visual directions
• Digital Team: design performance creatives advertise
• Brand Team: campaign concepts, visual direction, brand consistency
• Trade Team: POSM, offline adaptations, trade activities event

Skill Requirements:

• Strong portfolio showcasing: Key visuals, social post, digital ads 
• AI Capability: chatGPT, Higgfields, Freepik AI, Midjourney, Elevenlabs
• Solid understanding of: Visual storytelling, Layout, typography, color 
• Strong in logical thinking, critical thinking, brainstorming 
• Being solutions-oriented, and supportive in finding solutions to unexpected challenges 
• Strong in both concept-generation and must be clear, concise, and grammatically correct copy. 
• Direct experience in digital and social content creation, having a background of working in education is a plus. 
• Working experience in Agencies is an advantage
• Strong command in communication in both English and Vietnamese languages

 

Required Experience:

• 2–5 years of experience in graphic/2D design, preferably in agency or in-house marketing teams 

 

Required Education and qualifications:

• Bachelor’s degree in Design / Marketing / Business Administration /...