1. Employer Branding & EVP Strategy

• Work with Group CEO & HRD to define, evolve, and communicate YouNet Group’s Employer Value Proposition (EVP) in alignment with business strategy and organizational culture.
• Develop and execute a long-term Employer Branding strategy and roadmap across the Group.
• Ensure consistency of employer branding messages across all internal and external touchpoints.

2. Talent Attraction & External Branding

• Lead employer branding campaigns to support talent attraction and recruitment outcomes.
• Oversee EB content across channels (e.g., LinkedIn, Facebook, career website, recruitment materials).
• Partner with Talent Acquisition teams to enhance candidate experience and employer brand perception.
• Monitor market trends, benchmarks, and best practices in employer branding and talent marketing.

3. Internal Communication & Culture Activation

• Design and manage internal communication strategies that reinforce company values, culture, and strategic priorities.
• Drive employee engagement initiatives that strengthen alignment, belonging, and ownership.
• Act as a culture ambassador, translating leadership messages into compelling internal narratives.

4. Employee Experience & Engagement Programs

• Lead the design and execution of key internal events and engagement programs (e.g., onboarding experiences, company-wide events, culture initiatives).
• Ensure that employee touchpoints consistently reflect YouNet’s cultural values and EVP.
• Collaborate with HR teams to integrate employer branding into the employee lifecycle.

5. Leadership & Stakeholder Management

• Lead, coach, and develop EB / Internal Communication team members (where applicable).
• Act as a strategic partner to HR, Talent Acquisition, Marketing, and Business Leaders.
• Manage external vendors, agencies, and partners related to employer branding activities.

6. Measurement & Insights

• Define and track employer branding and engagement KPIs (e.g., brand awareness, engagement, EVP perception, campaign effectiveness).
• Use data and employee insights to continuously improve employer branding initiatives.
• Prepare regular reports and recommendations for HR Leadership.

1. Qualifications

• Bachelor’s degree in Human Resources, Communications, Marketing, Business Administration, or a related field.

2. Experience

• Minimum 5–7 years of experience in Employer Branding, Internal Communication, Talent Marketing, HR Communications, or related fields.
• Proven experience in leading employer branding or culture-related initiatives at organizational or group level.
• Experience working in fast-growing, knowledge-based, or technology-driven environments is an advantage.

3. Skills & Competencies

• Strategic thinking and strong business acumen.
• Employer branding, storytelling, and content strategy expertise.
• Project management and cross-functional collaboration.
• Data-driven mindset with the ability to translate insights into action.
• Strong stakeholder management and influencing skills.
• Ability to work effectively across functions and seniority levels.
• Ownership mindset, adaptability, and high accountability.
• Coaching and people development capability.
• Content creation and editorial planning (written, visual, digital).
• Experience managing digital and social platforms for employer branding.
• Familiarity with analytics, engagement surveys, and branding metrics.
• High proficiency in MS Office / Google Workspace.