1. GEO Sales Performance (Fresh & CIT)

Oversee and support Sales Managers in 2+ GEOs to achieve performance KPIs for both Fresh (AR, AOV, DR, RPL) and CIT (RPL, Revenue/agents, CIT Revenue Share).
Co-own GEO sales targets with GMs, ensuring a balanced focus between new acquisition and retention growth.
Design and implement performance frameworks and daily/weekly revenue monitoring dashboards.

2. Sales Optimization & Troubleshooting

Analyze sales data across Fresh and CIT channels to identify performance gaps and root causes.
Drive targeted improvement initiatives — including lead allocation logic, agent ranking systems, and PIP programs.
Coordinate with QA, Data, and BD to validate lead quality, market focus, and campaign efficiency.
Monitor Lead Cost, and overall revenue contribution by campaign.

3. Capability Development & Leadership Coaching

Conduct advanced tele-sales and retention training (objection handling, upselling, cross-selling).
Coach Supervisors and AMs to manage agent lifecycle, motivation programs, and sales contests.
Implement leadership development plans to strengthen GEO-level management readiness.
Take acting leadership roles (GEO Sales Head / Acting GM) when short-term coverage or acceleration is needed.

4. Standardization & Continuous Improvement

Establish a unified tele-sales process framework covering both Fresh and CIT operations.
Ensure consistent CRM/TMS usage, call quality monitoring, and performance evaluation across all GEOs.
Regularly review SOPs and campaign structures to improve conversion, customer experience, and retention.
Build feedback loops between Sales–QA–Ops for real-time issue resolution.

5. Cross-Functional & Regional Collaboration

Work closely with Operations, Logistics, QA, BD, and IT teams to ensure end-to-end execution — from lead generation to delivery.
Participate in regional expansion, new offer rollouts, and system enhancement projects.
Share best practices and success cases to uplift overall sales capability across GEOs.

Skills and knowledge:

Educational qualifications

Bachelor’s Degree in Business Administration, Marketing, or related discipline.
A postgraduate diploma or MBA is an advantage.
Certified training in Sales Management / Leadership / Call Center Excellence is preferred

Relevant experience

Minimum 5 years in tele-sales or call center sales, with 3 years managing multi-country teams.
Proven record in nutraceutical, supplements, or functional food industries.
Experience managing both Fresh (Hot Lead) and CIT (Retention) sales structures.
Skilled in KPI-driven management (AR, AOV, DR, RPL) and data-driven decision making.
Strong familiarity with CRM/TMS systems, campaign tracking, and revenue reporting.
Demonstrated success in developing and executing regional sales and retention strategies.

Personal characteristics & behaviour:

Dynamic, passionate, and target-oriented leader.
Strong analytical and decision-making capability under pressure.
Excellent interpersonal and communication skills; fluent in English.
High cultural adaptability, confident working with diverse ASEAN teams.
Outstanding coaching, mentoring, and motivational skills.
Resilient and strategic thinker; thrives in fast-paced, growth-focused environments.
Willing to travel frequently or stay abroad for extended periods as required for regional oversight.