Trade Marketing Specialist

1. Monitor Channel Performance & Coverage

• Track sales performance, outlet coverage, and SKU rotation across distribution channels (GT, MT, Horeca, Online, etc.).
• Consolidate and analyze weekly/monthly/quarterly data to detect anomalies and provide timely alerts.
• Use advanced Excel, Power BI, or CRM dashboards to visualize and monitor operational performance.

2. Develop & Implement Trade Policies by Channel

• Propose and update pricing, discount, and trade support policies tailored to each region/channel.
• Draft and communicate policies to relevant departments; monitor execution and ensure fairness and compliance.

3. Manage Channel Conflicts & Optimize Distribution

• Review sales data regularly to identify and address territorial or channel conflicts.
• Recommend channel/SKU zoning mechanisms to avoid overlap and optimize partner interests.

4. Support Trade Marketing Program Implementation

• Coordinate with marketing teams to design and execute promotional and merchandising programs specific to each channel.
• Monitor program progress, collect field data, evaluate effectiveness, and suggest improvements.