SEO Senior

Strategy & Planning

• Develop and implement a comprehensive SEO strategy aligned with B2B ecommerce goals (traffic growth, lead generation, and conversion optimization).
• Collaborate with stakeholders (marketing, sales, product, and development teams) to ensure SEO priorities support broader business objectives.

Technical SEO

• Audit, analyze, and optimize site architecture, crawlability, and indexability to maximize organic visibility.
• Improve Core Web Vitals, site speed, mobile usability, and structured data (Schema.org).
• Partner with developers to implement SEO best practices for new features, product pages, and landing pages.
• Lead SEO readiness during site migrations, redesigns, and international expansion, ensuring no organic visibility loss.
• Optimize URL structures across multiple domains/subdomains (e.g., shop.example.com, blog.example.com).

Content & On-Page Optimization

• Lead on-page SEO optimization: title tags, meta descriptions, internal linking, and keyword targeting.
• Collaborate with the content team to create thought leadership pieces, product guides, case studies, and whitepapers optimized for organic reach and authority.
• Build scalable SEO content frameworks (pillar pages, topic clusters) tailored to complex B2B purchasing cycles.

Link Building & Authority Growth

• Develop ethical and sustainable link-building strategies focused on industry relevance and brand authority.
• Manage outreach campaigns, digital PR, and partnerships with industry publications.