Senior Strategist Consumer Insight Manager

Integrate Business intelligence

• Diagnose business issues and opportunities through integrated understanding of consumers and market
• Analyze and connect the dots between consumers insights, market inputs (eg. stocks, ROS), customers drivers/barriers and SKUs drivers (eg. Margins)

Lead strategic portfolio planning

• Understand consumers, shoppers, and customers dynamics per region/province. Act as regional strategist & performance correction partner guiding execution of sales teams

Drive Consumer & Customer Obsession & Understanding

• Develop consistent & holistic performance reporting (and drivers) to fuel data-driven culture by integrating internal & external tracking data sources (Sales In, SIS, Nielsen, Kantar, Social Listening, macro indicators)
• Consumer Obsession Program to drive culture and allow connection
• Further embed Agile Research Platform to enable faster, cheaper, better insights for business 

Deliver Insight to enable world-class Commercial Execution

• Identify brand key drivers for Meaningful/Difference/Salience following Brand Stage Model
• Identify killer consumer insights to drive winning creative ideas & further develop creative learning & guidance beyond the basics 

Focus on Bigger, Fewer, Better Bets

• Drive and facilitate Innovation Research Roadmap/ Protocol
• Facilitate Innovation/Renovation Tracking with consistent KPIs and drivers
• Support Demand Planning & MT in volume forecast & SOG prioritization