1) Digital Marketing Campaign Setup and Management

• Set up, structure and manage ad campaigns across the required platforms (Facebook/ Google /TikTok / Linkedin) in alignment with overall marketing objectives
• Identify and create audience segments based on demographics, behavior and other relevant criteria to inform targeted/ retargeted marketing efforts.
• Manage and recommend budget allocation or reallocation based on performance efficiency
• Conduct A/B testing on creatives, audiences, and campaign structures
• Monitor daily campaign performance metrics and recommend scaling, pausing or restructuring campaigns if needed

2) Landing Page Conversion Optimisation 

• Analyze user behavior and traffic data from Google Analytics 4 and Hotjar to proactively identify website issues that could impact lead generation or user engagement
• Analyse landing page metrics including but not limited to Bounce Rate, Time Spent, Scroll Depth, Demo Click Rate
• Identify misalignment between the ad message and the landing page content
• Recommend improvements to improve conversion rate and work with the content/design team to implement optimisation measures
• Monitor the impact of changes on CVR and CPL and drive continuous Conversion Rate Optimisation improvements

3) Marketing Performance Analysis and Reporting

• Export and consolidate campaign data from all marketing paid and organic channels 
• Validate data consistency and accuracy by cross-checking data with Sales team’s records
• Ensure accurate tracking implementation (GA4, Pixels, UTMs)
• Track full funnel performance: Lead => Qualified Lead => Appointment => Meeting => Contract => ROAS and analyse cost efficiency at each stage
• Maintain internal reporting documents and real-time performance dashboards
• Prepare weekly, monthly, and quarterly performance reports and create compelling narratives from data to communicate performance, trends and insights to the team.

4) Organic Social Media Content Distribution Management

• Manage organic content distribution and performance tracking across TikTok, Facebook, Instagram and RedNote (Content creation is handled by content team)
• Monitor engagement metrics (views, saves, comments, CTR, audience growth)
• Identify high-performing content for paid amplification
• Generate weekly reports on organic social media content performance and propose optimisation ideas based on data 

REQUIREMENTS

• 2-4 years of experience in performance marketing or marketing analytics, B2B or SaaS experience is a plus
• Bachelor's degree in Marketing, Business, Data Analysis or a related field.
• Strong hands-on experience in Meta Ads and Google Ads, experience with TikTok Ads and LinkedIn Ads is a plus
• Strong understanding of marketing funnel metrics and conversion analysis
• Proficient in Excel / Google Sheets and experienced with Looker Studio or similar reporting tools
• Strong analytical thinking and structured problem-solving skills
• Detail-oriented with strong data discipline, comfortable working in a fast-paced, performance-driven environment
• Good English communication skills

WHO MAY DO WELL IN THIS ROLE?

• A creative storyteller passionate about B2B marketing and brand-building.
• Highly organized, able to manage multiple projects and deadlines in a fast-paced environment.
• Collaborative communicator comfortable working cross-functionally.
• Data-aware but focused on emotional resonance and persuasive messaging.
• Detail-oriented with a commitment to excellence in writing and editing.