Business Analyst – Marketing Analytics & Strategy

1. Campaign Strategy & Planning

• Design and map multi‑channel marketing campaigns aligned to Emotiv’s strategic goals and segment‑specific needs.
• Define success via SMART KPIs, budget planning, and ROI forecasts.

2. Execution & Coordination

• Coordinate cross‑functionally—Product, Sales, Design, Customer Success—to align on campaign deliverables.
• Oversee creation and launch: landing pages, email nurture flows, paid ads, webinars, and product promotions.

3. Performance Tracking & Optimization

• Own KPI dashboards (Data Studio, Amplitude) and regularly report marketing data to stakeholders (incl. Funnel performance, ads, email, SEO, social & content data). 
• Analyze campaign data (e.g., GA4, HubSpot, Looker Studio), identifying trends and growth areas.
• Develop and maintain reporting in Google Data Studio to surface real‑time performance insights for stakeholders.
• Optimize ongoing initiatives through A/B testing, incremental improvements, and stakeholder insights.

4. Requirements Gathering & Stakeholder Alignment

• Lead stakeholder interviews and workshops to clarify campaign scope, objectives, and success criteria.
• Provide clear audience maps, campaign briefs, and documentation to ensure alignment.

5. Insights & Reporting

• Build dashboards and present actionable insights to leadership, recommending next steps and resources.

6. Team & Vendor Management

• Manage freelance agencies and internal junior team members: setting goals, onboarding, mentoring.
• Advise on recruitment and development of analytical and marketing talent.

7. Event & Promotion Management

• Lead planning and execution of global events—webinars, trade shows, demos—to support lead generation.
• Partner with creative teams on collateral, messaging, and brand storytelling.