- Work with brand consultants in developing brand strategies and identities.
- Analyse, develop, and monitor marketing communication strategy for corporate and projects.
- Source and collaborate with vendors for execution of all marketing tools and collaterals for sales and leasing activities.
- Organise and implement marketing communication activities across online and offline platforms.
- Work with creative digital, media, PR and event agencies and consultants to ensure marketing deliverables.
- Research the experience and arrange interview with the customer (if possible) in interacting with Frasers Property and drive improvement.
- Implement and monitor marketing campaigns to ensure alignment with each project's objectives and timelines.
- Plans and coordinates photo/video shoots; compiles and maintains photo, video and other collateral libraries.
- Responsible for concept planning and managing events for all the properties.
- Creative Production Supervision: Coordinate with teammates/vendors to ensure timely production of:
📱Project brochures, sales kits, POSM, and event materials
▶️Project introduction videos, animation clips, and teaser campaigns.
🎬Visuals: 3D renderings, lifestyle shoots, branding visuals.
💻Any OOH and advertisements.
- Budget Tracking & Cost Monitoring (develop marketing budgets and track expenditures, ensuring proposals are aligned with financial objectives for management approval).
- Cross-functional Collaboration (communicate regularly with other departments: Leasing, PM, R&D and executives).
- Monitoring and reporting on marketing and communication activity.
- Any other reasonable tasks assigned by Head of Marketing & Communications.