Technical SEO

1. Technical SEO:

• Audit and improve site crawlability, indexation, Core Web Vitals, structured data, schema markup, etc.
• Fix technical issues and collaborate with devs on performance optimization.

2. Off-page SEO:

• Build high-quality backlinks through ethical outreach, guest posts, partnerships, and digital PR.
• Manage backlink health and disavow harmful links.

3. Analysis & Reporting:

• Use GA4, GSC, Ahrefs, and Screaming Frog to monitor SEO health, track performance, and report insights.

4. Collaboration:

• Partner with the SEO Content Specialist to ensure all content is technically sound and reinforced by off-page authority-building strategies.
• Work cross-functionally with the Marketing team to align SEO efforts with broader campaign goals and brand positioning.
• Collaborate with developers to implement SEO-friendly architecture, improve site performance, and resolve technical issues that may impact indexing, crawling, or user experience.