Senior Product Marketing Officer

Product Marketing:

• Driving results - launching products and features with maximum impact and driving sustained adoption and engagement over time.
• Determining and measuring successful metrics for launch, growth, and ongoing adoption. Generate actionable insights and comprehensive reports on campaign performance.
• Championing your product - keeping the broader team (Marketing, Business, Credit, Dealer…) aware of your product and campaigns.
• Writing and briefing creative - creating messaging and design briefs for different mediums and audiences.

Product Development:

• Design and implement sophisticated product features, pricing strategies, marketing campaigns, and other programs on banking systems & integrated platforms, ensuring all setups are fully integrated.
• Collaborate with Business Development, IT, other divisions, and vendors to address system issues and enhancements, ensuring timely resolution.
• Participate in developing appropriate new financial products, enhancing existing products, and coordinating with related stakeholders to execute.
• Partner effectively with marketing, IT, and data science teams to ensure optimal integration and utilization of Martech solutions.

System Support:

• Collaborate with System Support team to set up promotions, pricing, commission, reset rate and maintain OFSLL to ensure operations of company.
• Propose & Collaborate with System Support to execute practical solutions to enhance Core System' s function.

Others:

• Participate in developing sales support tools including sales kit, brochure, leaflet…
• Monitor budget spending to ensure cost efficiency and effectiveness.
• Fulfill other tasks and/or assignments requested by Head or Line Manager.