Finan Pte. Ltd.

Senior Marketing Manager

Thành phố Thủ Đức, Hồ Chí Minh

Posted 2 weeks ago and Job expires in 1 day ago

Team: Growth | Reports to: Head of Growth / CEO

About the Role

We’re looking for a Senior Marketing Manager to take the lead in building and scaling a unified, high-impact marketing engine across performance, brand, and partner channels.

You will own the full marketing spectrum — from strategic planning and brand storytelling to lead generation, GTM execution, and partner co-marketing. This role is ideal for a seasoned marketer who thrives in fast-paced environments, loves cross-functional collaboration, and wants to help millions of small business owners in Vietnam grow with digital solutions.

Responsibilities

1. Strategic Leadership

Design and lead full-funnel marketing strategy across all products and channels
Own the monthly/quarterly marketing roadmap aligned with growth and product goals
Collaborate with senior leadership to shape positioning, messaging, and GTM strategy by segment and region

2. Brand & Communication

Build and elevate SoBanHang’s brand voice to connect with modern SMEs and household businesses
Own key communication pillars across digital, social, offline, PR, and in-product channels
Lead content, storytelling, and campaign direction to drive trust and user understanding

3. Lead Generation & Performance Campaigns

Plan and manage always-on and campaign-based digital marketing across Facebook, Google, TikTok, etc.
Design segmented lead funnels optimized for conversion and CAC efficiency
Coordinate closely with telesales and growth teams to improve lead quality and ROI

4. Partner & Channel Marketing

Collaborate with strategic partners (banks, TVAN, telcos, local governments) on joint campaigns
Build co-branded materials, toolkits, and activation plans
Support marketing programs for offline branches, community sales, and third-party distribution

5. Team Collaboration & Execution

Coordinate with internal stakeholders across BD, content, design, sales, and product
Manage campaign timelines, assets, briefs, and post-campaign reporting
Provide leadership and coaching to junior marketers or external agencies as needed

Requirements

7–10+ years of experience in full-spectrum marketing roles (brand + performance + GTM)
Strong strategic thinking with proven ability to plan, launch, and scale multi-channel campaigns
Comfortable working cross-functionally with business, product, and sales teams
Analytical, structured, and hands-on with a growth mindset
Experience in B2B2C, fintech, SaaS, or working with SME segments is a strong plus
Fluent in Vietnamese, with good working English for internal/external collaboration

Benefits

A leadership role with high autonomy and visibility
Chance to build national-level campaigns with real-world impact for small business owners
Fast-track growth within a high-performing, mission-driven team
Opportunity to shape a marketing organization from the ground up