Senior Brand Manager

Advertising & sponsorship: 

• Compiling the annual brand plans for sponsorship, promotion programs and other activities to ensure these activities meet the brand strategies. 
• Selecting, developing and researching TVC based on the corporate guide from Groups to suitably apply for Vietnam market and then develop these media to be on air.
• Exploiting new opportunities for sponsorship and promotion programs to strengthen the brand images and to support sales team in achieving the sales targets. 
• Exploiting new opportunities for media to make sure brand advertising to always keep exciting and effective
• Creating and/or developing new brandings such as wall banners, signages etc. to refresh the communication to targeted customers and consumers. 
• Working with agencies to develop the selected concepts for Vietnamese market based on the corporate guides through brand activities. 
• Following up the execution of the campaigns to have proper actions, if any. 

Brand development

• Cooperating with Technology Section in designing new packaging such as new labels, new pack types.
• Compiling guidelines for using POS of brand according to each corresponding channel, and location.
• Communicating marketing programs and activities to sales force, advertising agencies via briefings, presentations and regular meetings.
• Analyzing sales performance and working closely with Sales and Channel Marketing teams to strengthen brand experience and meet consumers' requirements. 
• Lead innovations and renovations