Senior B2B Growth Marketing - (SaaS products)

What you’ll own (≈ 70 % of your time)

Demand Generation:

• Plan, launch, and optimize LinkedIn Ads, cold email sequences, and paid search campaigns targeting B2B decision-makers.
• Ensure campaigns consistently meet or exceed monthly MQL/SQL targets.

Conversion Content:

• Write and edit landing pages, one-pagers, and customer success stories in clear, persuasive, executive-level English.
• Brief and collaborate with freelancers on visual and video content production.

Growth Experimentation:

• Run A/B tests on messaging, audiences, and offers to improve performance.
• Analyze and report weekly insights on key metrics like CAC, CTR, conversion rates, and payback periods.

Marketing Operations:

• Maintain and improve HubSpot: lead lists, scoring rules, email workflows, and attribution dashboards.

What you’ll support (≈ 30 %)

• Align weekly with the Canada-based Sales team to refine ICP, buyer personas, and messaging.
• Collect and share real customer feedback with Product Managers to influence roadmap direction.
• Support local employer branding initiatives by collaborating with Vietnam HR on tech community events and meetups.
• Six-month outcomes
• Lead volume – Double qualified inbound leads per product line (baseline = 20/month total).
• Efficiency – Achieve ≤ CA $1 000 blended CPL across the U.S. & Canada.
• Enablement – Build a content library that sales uses in 70 % of live deals.
• Visibility – Roll out a real-time funnel dashboard used in bi-weekly leadership reviews.