Product Development Specialist

1. Trend Research & Product Ideation:

• Monitor market trends (local & global);
• Identify new product opportunities aligned with brand positioning;

2. Product Concept Development:

• Prepare product briefs (functions, USPs, packaging direction, etc.);
• Propose naming, key message, and initial pricing;

3. ODM Coordination & Sample Development:

• Send briefs and negotiate terms with manufacturers;
• Coordinate sample testing, revision, and final approval;
• Work with the legal/regulatory team to validate ingredients and product claims;

4. Order Management & Logistics:

• Prepare contracts and follow up on production timelines;
• Coordinate with operations and warehouse to ensure on-time delivery;

5. Product Launch Support:

• Write product descriptions, usage guides, and unique selling points (USPs);
• Support marketing, sales, and training teams to understand the product;
• Monitor post-launch performance and collect user feedback;

6. Product Improvement & Lifecycle Management:

• Analyze sales data and user insights;
• Recommend updates to packaging, formula, or positioning as needed;

7. Other Tasks:

• Assist the team leader with special product development projects;
• Stay updated with competitor products and market movements;