SALARY

Negotiable

This position is responsible for developing and executing strategies to enhance brand awareness and strengthen engagement with customers and partners. The role includes managing both online and offline marketing activities, content and communication strategy, customer and partner engagement programs to drive brand growth. Responsibilities include budget management, team development, KPI tracking, and ROI analysis.

RESPONSIBILITIES

Lead the ideation, development, planning, and execution of integrated brand marketing strategies across online and offline channels, driving user acquisition, engagement, and sustainable sales growth while enhancing brand presence and communication effectiveness

Define, manage, and evolve the company’s brand identity and ensure consistency across all customer touchpoints

Create and implement content strategies and messaging tailored for each platform (App, Web, Social Media, Email, etc.) aligned with brand objectives

Conduct market and user research to gain insights into customer behavior, preferences, and competitive trends

Lead, and mentor the marketing team to foster creativity, collaboration, and performance excellence

Establish clear, strategic marketing goals and KPIs that align seamlessly with overarching business objectives, ensuring brand growth, audience engagement, and measurable impact across all communication channels

Develop and oversee customer engagement initiatives that enhance retention, encourage at usage, and maximize lifetime value, driving sustainable brand growth and loyalty

Lead co-marketing programs with partners, including planning, negotiation, execution, and performance tracking

Monitor and analyze campaign and brand performance, providing regular reports and actionable insights to improve effectiveness and ROI

Manage the marketing budget, including media spend, agency fees, and campaign costs, ensuring efficient resource allocation

Partner cross-functionally with Product, Biz Unit, and Operations teams to develop and execute well-integrated marketing initiatives that amplify brand impact, highlight product excellence & enhance customer engagement

Perform other duties and strategic projects as assigned by the Line Manager

REQUIREMENTS

Bachelor’s degree in Marketing, Business or equivalent experience.

Extensive experience in marketing management, and strategy planning roles.

Proven track record in launching products and executing successful campaigns.

Strong understanding of both digital and offline marketing channels.

Experience in omni-channel marketing is a plus.

Excellent verbal and written communication skills (English is required).

Creativity combined with strong business acumen.

Familiarity with key digital marketing tools, including Google (SEO/SEM, GDN, Youtube, UAC), Facebook, TikTok, and Native Ads.

Familiarity with App and Web analytics tools (GA4, Adjust, AppsFlyer, Amplitude, Airbridge) is a plus.

Ability to work effectively in a fast-paced, matrixed environment.

Proficient in using generative AI tools

A genuinely creative candidate consistently generates a wealth of innovative ideas, demonstrating originality

Analytical and problem-solving skills.

Results-driven and data/detail-oriented.

User-centric mindset and creative thinker.

Effective communication, creative content creation and collaboration skills.

Strong stakeholder management and negotiation skills.

BENEFIT

13th month bonus, Tet, birthday, Holiday, marriage, childbirth, and other welfare regimes according to the Company's regulations;

Annual health check-up, Social insurance, health insurance and unemployment insurance according to Labor Law and premium healthcare according to the Company's regulations;

Salary review periodically or depending on the work performance;

Annual leave: 12 days/year;

Work, learn, share knowledge and have fun with talented, young, dynamic & friendly colleagues in both Korea and Vietnam;

Having a chance to participate “Exchange Program in Korea” program

Marketing Manager

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