Ngân hàng TMCP Việt Nam Thịnh Vượng (VPBank)
Digital Marketing Campaign Manager - TA050
Quận Đống Đa, Hà Nội
89 Láng Hạ, Phường Láng Hạ, Quận Đống Đa, Thành phố Hà Nội
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Posted 2 days ago and Job expires in 1 week from now
Responsibilities
- Design scenarios & execute campaigns to support business to various customer segments/ product to build engagement
- Manage and operate Martech systems to support automated communication to acquire, retain and engage customers
- Work with Martech vendor/ platform or IT/ developer to implement and leverage scenarios by combining business requirement and platform resources
- Support business teams with MarTech management solutions
- Manage timeline and priority of each campaign base on business situation
- Implement creative material of email templates, landing pages, SMS/Zalo ZNS, banners/ push notification, video and other dynamic creatives etc.
- Craft marketing automation workflows along with media (email, Zalo ZNS/SMS, web/app banner, push, etc.) calendar planning, campaign implementation and execution.
- Monitor, report and analyze performance to improve open rates, click through, conversion rates, and optimize the strategy and journey.
- Analyze past and current campaign performance & propose ways to increase engagement through analytical learnings. Execute A/B tests and other optimization strategies where necessary.
- Troubleshoot technical issues related to Data, HTML/CSS templates, list segmentation, email system and other aspects of email execution, as required.
- Keep a track of budgets and expense for Martech vendor base on model (price per Active customer, prices per user)
Requirements
- Bachelor's Degree, ideally in Business, Finance, Marketing, Ecommerce or a technical field (or equivalent experience)
- 3+ years of digital marketing, Campaign management, UX/UI, product and distribution
- Familiarity with database management, Analytics like Google/ Firebase Analytic, Facebook, Mobile measure platform…
- Strong analytical skills with experience using various testing methodologies.
- Experience working with Marketing automation platform like Insider, Salesforce MKT cloud, HubSpot, Microsoft Dynamic 365…
- Experience working with IT /Developer and Business team beside ability to handle work through multiple agencies and vendors
- Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership
Benefits
- Competitive salary and bonus package
- Staff loan with special interest rates
- Traing courses based on the job, Training framework/Learning RoadMap for each position
- Insurance in accordance with Labor laws + VPBank Care insurance for all employees. (insurance covered for family members for entitled employees);
- Annual leave (varied based on job grade)
- Travel allowance
- A dynamic and friendly working environment, full of great opportunities to develop your career and abundant interesting activities to join (Sports competitions, talent contests, teambuilding…)
- Working time: from Monday to Friday & 2 Saturday mornings/month
Recruitment Progress
Round 1
Phỏng vấn trực tiếp với ban lãnh đạo
About Ngân hàng TMCP Việt Nam Thịnh Vượng (VPBank)
https://topdev.vn/companies/ngan-hang-tmcp-viet-nam-thinh-vuong-vpbank-83868502 job opening
Industry
Bank
Company size
Over 1000 Employees
Nationality
Vietnam
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