Ngân hàng TMCP Việt Nam Thịnh Vượng (VPBank)

Digital Marketing Campaign Expert - HN - TA050

Quận Đống Đa, Hà Nội

Posted 2 days ago and Job expires in 1 week from now

Responsibilities

1. Marketing Campaign Planning

Collaborate with business owners to define marketing needs and budget.
Develop detailed plans for marketing campaigns, including timeline, marketing channels, budget allocation, vendors, and expected outcomes.

2. Marketing Campaign Execution – Lead Acquisition

Execute marketing campaigns for digital banking products to attract new customers, cross-sell products, and encourage customer engagement via digital banking platforms.
Launch marketing initiatives on social media, e-commerce platforms, and partner digital platforms to drive customer acquisition and increase spending/usage among existing customers.
Set up and optimize digital advertising campaigns.

3. Digital Advertising Management

Run and manage ads and communication activities across digital platforms such as Facebook, Google, Email, Ad Networks, etc., to maximize communication effectiveness with potential customers.

4. Performance Tracking & Optimization

Evaluate the communication and financial effectiveness of marketing campaigns.
Work with tools and relevant teams/partners to monitor and track customer behavior, conversion rates, and analyze/report campaign and program performance.

5. Reporting

Prepare daily, weekly, monthly, or ad-hoc reports to support business and marketing activities.

6. Market Research

Conduct competitive analysis and stay updated on the latest digital marketing trends in the market.

7. Customer Data Collection and Analysis

Use digital marketing tools (martech & adtech) to track and collect data such as digital footprints, customer information, and insights from marketing campaigns.

1. Educational Qualifications

Bachelor’s degree from universities specializing in Economics, Marketing, Business Administration, Journalism, Information Technology, etc.
Over 5 years of experience in digital marketing.

2. Relevant Experience

Proven track record in implementing and managing e-commerce platforms such as Shopee and TikTok, including store management, livestreaming, affiliate marketing, and creator network management.
Solid knowledge of web and app analytics tools (Google Analytics, Hotjar, Appsflyer, Firebase, etc.), with experience in digital footprint analysis, tracking, A/B testing, and user behavior tracking.
Working knowledge of advertising tools and platforms.
Strong analytical skills and data-driven thinking.
Well-versed in emerging trends and best practices in online marketing and performance measurement.
Creative mindset backed by analytical insights, capable of identifying new solutions and approaches.

3. Relevant Knowledge / Expertise

In-depth understanding of marketing and digital marketing.
Experience in data analysis and data-driven decision-making is an advantage.
Stakeholder management: Ability to initiate and maintain effective collaboration across departments and with external partners to build alignment and influence outcomes.
Personal development: Demonstrates a serious attitude toward work, willingness to face challenges, and a strong learning spirit.

4. Skills

Proficient in digital marketing tools such as Facebook Ads, Google Ads, Email Marketing, and Marketing Automation.
Skilled in planning, executing, and monitoring marketing campaigns.
Strong teamwork and collaboration skills.
Excellent communication and negotiation skills, essential for working with business owners.
Able to communicate in English.
Inspires team members with a positive attitude and collaborative spirit.
Other Competencies
Unlimited creativity.
Willingness to think differently and take bold actions.

Attractive income and competitive performance-based salary and bonus.
Bonuses for holidays and Tet (according to the bank's policy at each period).
Preferential loan rates according to the bank's policy at each period.
Attractive leave policy based on job level, including summer vacation.
Mandatory social insurance as per labor law + VPBank care insurance for employees depending on level and length of service.
Opportunities to participate in training courses based on the training framework for each position.
Working hours: Monday to Friday and Saturday morning.
Dynamic and friendly working environment with many opportunities for learning and development; participation in various interesting cultural activities (sports competitions, talent contests, teambuilding activities, etc.).