DATA & MEDIA STRATEGY LEAD

1. Media Strategy & Planning (50%)

• Lead the development and presentation of comprehensive, creative, multi-channel media strategies that are tightly aligned with client business objectives.
• Continuously research and stay ahead of emerging trends, tools, and media platforms to propose innovative solutions that provide a competitive edge.
• Collaborate closely with other departments to ensure seamless integration of media strategy with overall marketing initiatives.
• Strategically manage and allocate media budgets to maximize both reach and impact.

2. Data Analysis (10%) & Performance Optimization (40%)

• Core Focus: Conduct in-depth analysis of campaign performance data from various sources (e.g., Google Analytics, social media platforms, ad-serving platforms).
• Turn Data into Action: Translate complex statistical analyses and raw data into valuable, easy-to-understand insights and provide clear, actionable optimization recommendations.
• Establish measurement frameworks, define key performance indicators (KPIs), and build insightful analytical reports that emphasize data storytelling.
• Proficiency with data analysis tools (e.g., Google Analytics, Adobe Analytics) and data visualization platforms (e.g., Tableau, Power BI, Looker Studio) is a significant advantage.

3. Leadership & Team Development 

• Lead, mentor, and hold ultimate accountability for the quality of work produced by the media strategy team.
• Train, guide, and develop the professional skills of team members, with a special focus on data analysis and strategic thinking.
• Foster an effective, collaborative work environment that encourages creativity and proactivity.

4. Presentation & Client Relations:

• Crucial Skill: Prepare and deliver professional, logical, and highly persuasive presentations of plans and performance reports to clients and senior management.
• Build and maintain trusted relationships with clients, acting as a reliable and expert strategic media consultant.