HEINEKEN Vietnam
Assistant Trade Marketing Manager
Quận 1, Hồ Chí Minh
Vietcombank Tower, 18th & 19th floor, 05 Cong Truong Me Linh, Phường Bến Nghé, Quận 1, Thành phố Hồ Chí Minh
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Posted 2 days ago and Job expires in 1 week from now
As the Assistant Trade Marketing Manager, you will play a pivotal role in driving sell-out strategies and execution excellence within the Traditional Off-Trade (TOFT) channel. You will bridge brand and commercial plans with field execution, ensuring impactful visibility and shopper conversion at the point of sale.
Responsibilities
- Lead and evaluate the SP TOFT program (including agency and field teams) to ensure effective execution of visibility, promotions, and activation campaigns.
- Monitor team performance and KPIs, provide on-ground support, and foster continuous training and motivation.
- Translate brand and commercial strategies into channel-relevant activation toolkits.
- Develop tracking tools to monitor deployment efficiency and outlet coverage.
- Analyze sell-out performance and activation ROI to optimize future campaigns.
- Customize activation strategies based on regional segmentation and shopper behavior.
- Collaborate with regional sales teams to gather feedback and co-develop activation mechanics.
- Stay updated on shopper trends and segment partner dynamics to ensure relevance.
- Contribute channel-level insights to the ICP process by identifying opportunities, barriers, and action plans.
Requirements
Qualifications
- Bachelor’s degree in business, Marketing, Trade Marketing, or related fields.
Experience & Skills
- Experience in FMCG Trade Marketing or Sales.
- Strong understanding of Traditional Trade execution and outlet operations.
- Data-driven mindset with the ability to translate insights into actionable plans.
- Excellent analytical, presentation, and project management skills.
- Strong interpersonal and communication abilities.
- Proficiency in English (spoken and written).
- Creative and results oriented.
Benefits
- A diverse and open working culture, where your true identity is celebrated.
- Multiple career opportunities to rotate within Functions or cross-functions.
- Your wellbeing will be taken care by our Health & Safety Team since Day 1.
- Be a part of our sustainability journey in Brewing the Better Vietnam.
- Performance appraisal twice a year to guarantee constructive feedback
- Performance bonus (estimated at least 3 months) and 13th month salary bonus
- Bao Viet Insurance for employees and family
- Annual leave: 18 days/year
- Flexible benefit voucher
- 80% lunch in canteen
- Annual team building, Town hall, YEP
- Gift for special holidays and sponsor traveling ticket in Tet Holiday
- Working hour: from Monday to Friday (8h00-12h00,13h00-17h00)
Recruitment Progress
Round 1
Screening by phone -> 1st interview with LM: Overview
Round 2
2nd interview with LM: Case study
Round 3
Final interview with D&T Director & People Business Partner
About HEINEKEN Vietnam
https://topdev.vn/companies/heineken-vietnam-9417035 job opening
Industry
Kinh Doanh, Sản xuất, Manufacturing
Company size
Over 1000 Employees
Nationality
Netherlands, Vietnam
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