HEINEKEN Vietnam

Senior Strategist Consumer Insight Manager

Quận 1, Hồ Chí Minh

Posted 3 days ago and Job expires in 1 week from now

Create strategic and relevant consumer and market intelligence, facilitating consumer inspiration and helping business leaders anticipate future opportunities and needs motivated by changes in consumers and markets.
Understand consumers and shoppers, as well as market dynamics better than the competition, apply that intelligence to business processes and decisions.
Diagnose business issues and opportunities through integrated understanding of consumers and market going beyond consumer insights, involving financial insights (margins, discounts, etc) as well as customers perspective. Integrated business intelligence.
Lead strategic portfolio planning per region/ province by understanding consumers, shoppers, and customers dynamics. Act as regional strategist guiding execution of sales teams

Responsibilities

Integrate Business intelligence

Diagnose business issues and opportunities through integrated understanding of consumers and market
Analyze and connect the dots between consumers insights, market inputs (eg. stocks, ROS), customers drivers/barriers and SKUs drivers (eg. Margins)

Lead strategic portfolio planning

Understand consumers, shoppers, and customers dynamics per region/province. Act as regional strategist & performance correction partner guiding execution of sales teams

Drive Consumer & Customer Obsession & Understanding

Develop consistent & holistic performance reporting (and drivers) to fuel data-driven culture by integrating internal & external tracking data sources (Sales In, SIS, Nielsen, Kantar, Social Listening, macro indicators)
Consumer Obsession Program to drive culture and allow connection
Further embed Agile Research Platform to enable faster, cheaper, better insights for business

Deliver Insight to enable world-class Commercial Execution

Identify brand key drivers for Meaningful/Difference/Salience following Brand Stage Model
Identify killer consumer insights to drive winning creative ideas & further develop creative learning & guidance beyond the basics

Focus on Bigger, Fewer, Better Bets

Drive and facilitate Innovation Research Roadmap/ Protocol
Facilitate Innovation/Renovation Tracking with consistent KPIs and drivers
Support Demand Planning & MT in volume forecast & SOG prioritization

Requirements

University degree in Economics/Business Management/Finance
Experience of at least 10 years in Commercial roles (with at least 6 years in CMI)
Deep knowledge of the role of CMI
Combines a technical domain, with extensive knowledge of the market, consumer trends and channels
Strategic vision, high analytical skills and results orientation
High capacity of management and coordination of projects / teams
Entrepreneurship and excellent communication
High level of Impact and Influence / Leadership with excellent stakeholder management
High level of English, direct dialogue with the CMI Global team

Benefits

A diverse and open working culture, where your true identity is celebrated.
Multiple career opportunities to rotate within Functions or cross-functions.
Your wellbeing will be taken care by our Health & Safety Team since Day 1.
Be a part of our sustainability journey in Brewing the Better Vietnam.
Performance appraisal twice a year to guarantee constructive feedback
Performance bonus (estimated at least 3 months) and 13th month salary bonus
Bao Viet Insurance for employees and family
Annual leave: 18 days/year
Flexible benefit voucher
80% lunch in canteen
Annual team building, Town hall, YEP
Gift for special holidays and sponsor traveling ticket in Tet Holiday
Working hour: from Monday to Friday (8h00-12h00,13h00-17h00)

Recruitment Progress

Round 1

Screening by phone -> 1st interview with LM: Overview

Round 2

2nd interview with LM: Case study

Round 3

Final interview with D&T Director & People Business Partner

About HEINEKEN Vietnam

https://topdev.vn/companies/heineken-vietnam-94170

35 job opening

Industry

Kinh Doanh, Sản xuất, Manufacturing

Company size

Over 1000 Employees

Nationality

Netherlands, Vietnam

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