Driving results - launching products and features with maximum impact and driving sustained adoption and engagement over time.
Determining and measuring successful metrics for launch, growth, and ongoing adoption. Generate actionable insights and comprehensive reports on campaign performance.
Championing your product - keeping the broader team (Marketing, Business, Credit, Dealer…) aware of your product and campaigns.
Writing and briefing creative - creating messaging and design briefs for different mediums and audiences.
Product Development:
Design and implement sophisticated product features, pricing strategies, marketing campaigns, and other programs on banking systems & integrated platforms, ensuring all setups are fully integrated.
Collaborate with Business Development, IT, other divisions, and vendors to address system issues and enhancements, ensuring timely resolution.
Participate in developing appropriate new financial products, enhancing existing products, and coordinating with related stakeholders to execute.
Partner effectively with marketing, IT, and data science teams to ensure optimal integration and utilization of Martech solutions.
System Support:
Collaborate with System Support team to set up promotions, pricing, commission, reset rate and maintain OFSLL to ensure operations of company.
Propose & Collaborate with System Support to execute practical solutions to enhance Core System' s function.
Others:
Participate in developing sales support tools including sales kit, brochure, leaflet…
Monitor budget spending to ensure cost efficiency and effectiveness.
Fulfill other tasks and/or assignments requested by Head or Line Manager.
2
Your skills & qualifications
Bachelor's degree or higher in Economics, Marketing, or Business Administration.
+3 years of experience as a Product Marketing Officer or similar Marketing role, preferably in Banking and Financial Service.
Customer-oriented thinking and digital, technological mindset.
Hands-on experience with marketing technology platforms, applications, UX/UI.
Metrics-driven marketing mind with eyes for creativity.
Effective communication and interpersonal skills with a proven ability to work with cross-functional team.
Ability in time management skills and work well under high pressure.
