1. Client Advisory & Business Consulting

• Act as a trusted advisor and primary consulting contact for assigned enterprise clients.
• Understand clients' business models, marketing strategies, customer lifecycle, and growth challenges.
• Identify opportunities to improve customer acquisition, engagement, retention, loyalty, and customer lifetime value.
• Proactively recommend MarTech use cases and strategies aligned with clients' business objectives.
• Engage with marketing leaders, business stakeholders, and decision-makers to demonstrate solution value.

 

2. MarTech Solution Consulting

• Translate business objectives into actionable solutions using Antsomi's CDP, CRM, Marketing Automation, Loyalty, and AI-powered capabilities.
• Design customer segmentation strategies, personalized engagement journeys, and lifecycle marketing use cases.
• Advise clients on campaign activation, omnichannel engagement, customer data utilization, and marketing performance measurement.
• Collaborate with internal product and technical teams to validate solution feasibility.
• Develop solution proposals, implementation roadmaps, and business use case documentation.

 

3. Solution Delivery & Project Management

• Lead client-facing solution delivery from discovery and planning through implementation, UAT, and go-live.
• Coordinate cross-functional teams, including Data Integration, Engineering, Product, and Operations.
• Manage project scope, timelines, deliverables, dependencies, and client expectations.
• Identify implementation risks, resolve blockers, and escalate critical issues appropriately.
• Ensure solutions are implemented according to agreed business requirements and objectives.

 

4. Client Success & Business Outcomes

• Drive product adoption and continuous value realization after implementation.
• Monitor client usage, business KPIs, and marketing performance to identify improvement opportunities.
• Conduct regular business reviews to demonstrate delivered value, performance insights, and recommended actions.
• Proactively identify adoption gaps, client dissatisfaction, and potential churn risks.
• Collaborate with Account Management and Commercial teams to support client retention, renewals, and expansion opportunities.

 

5. Internal Collaboration & Knowledge Sharing

• Provide structured client feedback to Product and Engineering teams.
• Share MarTech consulting best practices, reusable use cases, and implementation playbooks.
• Mentor Junior Consultants and support their professional development.
• Contribute to improving Antsomi's client engagement and solution delivery processes.

Must Have

• 4+ years of relevant experience in MarTech, CRM, Marketing Automation, Digital Marketing Consulting, Customer Success, or related client-facing roles.
• Practical understanding of customer lifecycle marketing, segmentation, personalization, and campaign strategy.
• Ability to understand business challenges and translate them into actionable technology solutions.
• Experience working directly with clients and managing multiple stakeholders.
• Strong consulting, communication, presentation, and problem-solving skills.
• Experience coordinating cross-functional projects and managing client expectations.
• Ability to interpret marketing performance data and connect solution adoption to business outcomes.
• Good command of English for business communication.

 

Nice to Have

• Hands-on experience with CDP, CRM, Marketing Automation, or Customer Engagement platforms such as Salesforce, Adobe, Braze, Insider, MoEngage, CleverTap, or similar solutions.
• Experience in Retail, E-commerce, F&B, Financial Services, or other customer-centric industries.
• Familiarity with customer data structures, API integration concepts, SQL, or marketing analytics.
• Experience conducting business reviews, identifying account growth opportunities, or supporting client renewals.