Job Purpose

Senior Marketing executive is responsible for executing effective corporate communication, internal engagement, and marketing. This role ensures consistent messaging across all channels, manages PR events, and helps shape a positive company image both internally and externally.

Responsibilities

Develop and implement comprehensive digital marketing plans to generate inbound demand for thecompany’s products, utilizing tools such as SEO, online advertising, social media platforms,YouTube, and Facebook.
Conduct market research to understand consumer requirements, habits, preferences, and emergingtrends to support strategic decision-making.
Support both inbound and outbound marketing initiatives, including but not limited to contentcreation and optimization, advertising campaigns, event coordination, and promotional activities.
Plan and execute creative and targeted lead generation strategies across digital and offlinechannels.
Analyze the performance of digital marketing activities using analytics tools (e.g., Google Analytics, Meta Ads Manager), and deliver actionable insights and performance reports to the marketing team.
Generate innovative ideas for marketing campaigns and assist in developing engaging content forvarious platforms (blogs, email, social media, website, etc.).
Collaborate with internal teams and external partners to execute marketing events, promotionalcampaigns, and brand-building activities.
Manage communication with third-party vendors and service providers to ensure timely and effective delivery of marketing initiatives.
Plan and carry out brand awareness and customer engagement efforts through appropriate marketing channels including social media, email marketing, and online ads.
Track and analyze key marketing metrics such as campaign performance, conversion rates, traffic sources, and return on investment (ROI) to continuously optimize marketing strategies.
Perform individual marketing tasks and administrative duties as assigned by the Marketing Manager or Supervisor to support overall departmental goals.

Requirements

Proven experience as a Marketing specialist or similar role with a minimum of 3 years of experience.
Strong experience in marketing planning.
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods.
Demonstrable experience in marketing data analytics and tools. • Good computer skills, including MS Office, marketing software and applications (Web analytics, Linkedin, Facebook AdWords).
Well-organized and detail oriented.
Exceptional communication and writing skills in English.
Commercial awareness partnered with a creative mind.

Benefits

13th month salary.
Referral bonus (up to 30M).
24/7 insurance for employees working more than 1 year.
Salary review once a year.
Annual company trip, teambuilding.
12 days leave + 1 birthday leave.
Internal activities such as excellent employee of quarter or year, Mid-Autumn Festival, Christmas