Job Duties and Responsibilities

• Develop and implement comprehensive digital marketing plans to generate inbound demand for thecompany’s products, utilizing tools such as SEO, online advertising, social media platforms,YouTube, and Facebook.

• Conduct market research to understand consumer requirements, habits, preferences, and emergingtrends to support strategic decision-making.

• Support both inbound and outbound marketing initiatives, including but not limited to contentcreation and optimization, advertising campaigns, event coordination, and promotional activities.

• Plan and execute creative and targeted lead generation strategies across digital and offlinechannels.

• Analyze the performance of digital marketing activities using analytics tools (e.g., Google Analytics, Meta Ads Manager), and deliver actionable insights and performance reports to the marketing team.

• Generate innovative ideas for marketing campaigns and assist in developing engaging content forvarious platforms (blogs, email, social media, website, etc.).

• Collaborate with internal teams and external partners to execute marketing events, promotionalcampaigns, and brand-building activities.

• Manage communication with third-party vendors and service providers to ensure timely and effective delivery of marketing initiatives.

• Plan and carry out brand awareness and customer engagement efforts through appropriate marketing channels including social media, email marketing, and online ads.

• Track and analyze key marketing metrics such as campaign performance, conversion rates, traffic sources, and return on investment (ROI) to continuously optimize marketing strategies.

• Perform individual marketing tasks and administrative duties as assigned by the Marketing Manager or Supervisor to support overall departmental goals.

• Proven experience as a Marketing specialist or similar role with a minimum of 3 years of experience.

• Strong experience in marketing planning.

• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods.

• Demonstrable experience in marketing data analytics and tools. • Good computer skills, including MS Office, marketing software and applications (Web analytics, Linkedin, Facebook AdWords).

• Well-organized and detail oriented.

• Exceptional communication and writing skills in English.

• Commercial awareness partnered with a creative mind.