The Senior Marketing Executive at iTechwx plays a key role in driving our marketing performance, with a strong focus on lead generation, brand awareness, and customer engagement. This role requires a data-driven marketer who is hands-on, strategic, and capable of executing campaigns end-to-end across digital channels.

Lead Generation (Primary Priority)
- Plan, execute, and optimize lead-generation campaigns across digital platforms (LinkedIn, Meta, Google, Email, SEO, etc.).
- Build and manage marketing funnels to acquire qualified leads for key business units.
- Develop content and assets that improve conversion (landing pages, ads, gated content, nurture email sequences).
- Track, analyze, and report on lead performance; propose ongoing improvement strategies.
- Collaborate closely with Sales/BD to ensure lead quality aligns with target profiles.
Brand Awareness & Customer Engagement
- Strengthen iTechwx brand visibility across digital platforms.
- Manage and grow social media channels with creative, engaging content.
- Coordinate PR activities, media outreach, and brand campaigns.
- Support internal communications and employer-branding initiatives when needed.
- Monitor market trends and competitors to refine messaging and positioning.
Campaign Management & Execution
- Build integrated marketing plans that connect paid, owned, and earned channels.
- Manage end-to-end campaign calendars, ensuring timely delivery of all marketing assets.
- Partner with design and content teams to develop high-quality materials.
Data & Performance Analysis
- Monitor campaign KPIs and marketing dashboards weekly and monthly.
- Provide insights to optimize ROI across all marketing initiatives.
- Ensure data accuracy and compliance with internal processes.

Bachelor’s degree in Marketing, Communications, Business, or related fields.
5+ years of experience in digital marketing, growth marketing, or performance marketing roles in IT industry
Proven track record in lead generation and campaign optimization.
Strong understanding of digital channels (SEO/SEM, social media ads, performance analytics).
Excellent communication and content-writing skills.
Experience working with CRM, marketing automation, or analytics tools is an advantage.
Self-driven, detail-oriented, with the ability to manage multiple projects simultaneously.

Competitive salary
Salary at 100% during the probationary period
90% contribution of the gross salary to social insurance
20 days leave (12 days of annual leave and 8 days of sick leave)
Full working equipment will be provided Annual Health Checkup
Activities: Birthday party, Employee engagement activities.