Partner with Creative Lead to develop strong creative concepts and transform insights into breakthrough storytelling ideas across platforms (Facebook, Instagram, TikTok, YouTube, etc.).
Lead ideation sessions for Always-on and campaign projects, ensuring every concept aligns with brand purpose and audience mindset.
Write and craft distinctive, emotionally resonant copy that amplifies brand voice and drives engagement across digital touchpoints.
Shape and maintain the brand’s tone of voice across all channels, ensuring consistency and creativity in every word.
Collaborate closely with design and production teams to ensure the copy works seamlessly with visual direction and user experience.
Mentor junior copywriters, elevate creative quality, and contribute to overall creative excellence.
Stay ahead of content trends, cultural shifts, and digital formats to continuously push creative boundaries.
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Your skills & qualifications
Minimum 3 years of copywriting experience within a creative or digital agency, or editorial experience with leading luxury publications such as Elle, Harper’s Bazaar, L'Officiel, or high-end architectural and art magazines.
Exceptional conceptual thinking and storytelling ability, you don’t just write, you create ideas.
Solid understanding of social media behaviors, content formats, and cultural nuances.
A sharp creative thinker who can translate briefs into big ideas - witty, playful, but always purposeful
Passion for Vietnamese culture, digital trends, and platform storytelling (TikTok, Reels, Shorts, Threads, etc.).
Comfortable challenging briefs, pushing creative boundaries, and making work better.
Good command of English.
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Benefits
Salary negotiable based on ability.
The year-end bonus can be up to 3 months' salary depending on performance.
Holiday bonuses, individual bonuses for outstanding achievements or valuable contributions to the company's operations and activities.
Salary review: once a year.
PVI health insurance and annual health check-up.
Dynamic and professional working environment.
Opportunities for development and advancement in the field of luxury business.
Participate in training courses to enhance skills and professional knowledge.
Company trips, team building and other company activities.
