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Senior Brand ManagerLogin to view salary
Quận 1, Hồ Chí Minh
Senior Fulltime5 năm
Hạn nộp hồ sơ: 20-10-2025

Developing, implementing the brand plans and monitoring brand activities to ensure these activities are implemented effectively according to Brand strategies to achieve sales volume targets and Brand Health, KPIs.

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Your role & responsibilities

Advertising & sponsorship: 

  • Compiling the annual brand plans for sponsorship, promotion programs and other activities to ensure these activities meet the brand strategies. 
  • Selecting, developing and researching TVC based on the corporate guide from Groups to suitably apply for Vietnam market and then develop these media to be on air.
  • Exploiting new opportunities for sponsorship and promotion programs to strengthen the brand images and to support sales team in achieving the sales targets. 
  • Exploiting new opportunities for media to make sure brand advertising to always keep exciting and effective
  • Creating and/or developing new brandings such as wall banners, signages etc. to refresh the communication to targeted customers and consumers. 
  • Working with agencies to develop the selected concepts for Vietnamese market based on the corporate guides through brand activities. 
  • Following up the execution of the campaigns to have proper actions, if any. 

Brand development

  • Cooperating with Technology Section in designing new packaging such as new labels, new pack types.
  • Compiling guidelines for using POS of brand according to each corresponding channel, and location.
  • Communicating marketing programs and activities to sales force, advertising agencies via briefings, presentations and regular meetings.
  • Analyzing sales performance and working closely with Sales and Channel Marketing teams to strengthen brand experience and meet consumers' requirements. 
  • Lead innovations and renovations
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Your skills & qualifications
  • University degree in Business Administration, Economics, Marketing 
  • Knowledge of professionally advertising, culture and sociology
  • At least 5-year working experience in the relevant field in beverage industry or FMCG
  • Strong analytical and problem-solving abilities. 
  • Good communication, negotiation and presentation skills
  • Analytical thinking and creative thinking, open-minded and enthusiasm
  • Conversant with spoken and written English and PC such as all Microsoft Office and Photoshop
  • Ability to work independently and as part of a team. 
  • Fluent in English.
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Benefits
  • A diverse and open working culture, where your true identity is celebrated.
  • Multiple career opportunities to rotate within Functions or cross-functions.
  • Your wellbeing will be taken care by our Health & Safety Team since Day 1.
  • Be a part of our sustainability journey in Brewing the Better Vietnam.
  • Performance appraisal twice a year to guarantee constructive feedback
  • Performance bonus (estimated at least 3 months) and 13th month salary bonus
  • Bao Viet Insurance for employees and family
  • Annual leave: 18 days/year
  • Flexible benefit voucher
  • 80% lunch in canteen
  • Annual team building, Town hall, YEP
  • Gift for special holidays and sponsor traveling ticket in Tet Holiday
  • Working hour: from Monday to Friday (8h00-12h00,13h00-17h00)