1. Strategic Performance & Business Leadership

• Define and execute a unified regional strategy that drives business growth and operational excellence across all countries in the region
• Translate Group objectives into actionable regional plans, ensuring alignment with local market dynamics
• Collaborate with Country GMs to draw up and align on short- and long-term targets on a weekly, monthly, and quarterly basis, ensuring consistent execution across all markets

2. Financial Oversight & Commercial Accountability

• Directly accountable for delivering on the Group's overall financial targets.
• Own the regional P&L, ensuring revenue growth, margin optimization, and cost control across all operating units
• Work closely with the finance team to track progress and trends in budgeting and forecasting, and lead strategic directional changes based on scenario analysis and direct input from each country's real-world situations.
• Monitor and ensure the efficient use of local working capital and budgets in each country.
• Build effective incentive schemes to promote higher performance and ensure all country cost structures are within the established framework.

3. Business & Operational Excellence

• Standardize operational processes across countries to ensure scalability, compliance, and efficiency.
• Lead regional operations, ensuring alignment with Group’s strategic goals.
• Drive efficiency and cost optimization across the region.
• Lead continuous improvement projects to enhance productivity, efficiency, workflows, and automation.
• Implement performance dashboards and real-time reporting frameworks to enable data-informed decision-making.
• Work with and align with Country GMs to manage business crisis situations, including strikes, major forces, legal issues, or problems with local strategic partnerships.

4. Product Development, Inventory, & Launch Management

• Validate and approve country product development plans from a strategic and high-level perspective, ensuring they cover all risks of lead discontinuance which can cause revenue loss.
• Ensure these plans also provide more opportunities for lead volume and revenue growth.
• Ensure all products are properly registered with the FDA and other relevant authorities before launch.
• Ensure countries are managing all stock issues in a timely and efficient manner, including out-of-stock (OOS), high inventory, expiry, near-expiry, shrinkage, and promotional stocks.
• Oversee import/export procedures and manage cross-border stock and product handling.

5. Legal & Compliance

• Ensure regional legal, tax, and regulatory compliance.
• Lead contract negotiations and risk mitigation strategies.
• Develop and oversee internal governance frameworks.
• Strengthen local partnerships by proactively reviewing vendor and partner contracts, looking for red flags like potential fraud, and renegotiating terms to improve the company's position.
• Ensure compliance with internal codes of conduct.

6. Leadership & Team Development

• Directly manage Country General Managers and a regional sales & operation team.
• Build a high-performing, collaborative culture that fosters accountability, innovation, and continuous improvement.
• Lead talent development initiatives, including succession planning, coaching, and cross-country leadership programs.
• Demonstrate empathetic leadership through active listening and by addressing countries' cultural and religious differences.
• On behalf of higher management, engage in country bonding activities.

7. Regional Engagement & Operational Oversight

• This role requires regular visits to countries based on an agenda for business check-ins, engagement, and operational oversight.

8. Market Expansion & Strategic Positioning

• Request customer and competitor surveys to constantly update market trends and customer feedback.
• Conduct competitive analysis and customer segmentation to refine go-to-market strategies and product positioning.
• Lead and guide Country GMs and relevant HODs to find solutions to regain market competitiveness.
• Evaluate Country GM proposals for exploring new business opportunities and new business strategies before presenting plans to higher management.

• 12+ years in senior leadership roles in e-commerce, direct sales, or MarTech.
• Proven track record in sales, operations, and P&L management.
• Experience managing multi-functional teams across global markets, with specific experience in diverse cultural backgrounds in countries such as Indonesia, Malaysia, the Philippines, Thailand, and India.
• A highly interpersonal individual with strong communication and leadership skills.
• A data and people-driven professional with strong analytical skills.
• Strong strategic execution mindset in high-growth environments.
• An MBA from a top-tier institution (preferred).