1. Trend Research & Product Ideation:
- Monitor market trends (local & global);
- Identify new product opportunities aligned with brand positioning;
2. Product Concept Development:
- Prepare product briefs (functions, USPs, packaging direction, etc.);
- Propose naming, key message, and initial pricing;
3. ODM Coordination & Sample Development:
- Send briefs and negotiate terms with manufacturers;
- Coordinate sample testing, revision, and final approval;
- Work with the legal/regulatory team to validate ingredients and product claims;
4. Order Management & Logistics:
- Prepare contracts and follow up on production timelines;
- Coordinate with operations and warehouse to ensure on-time delivery;
5. Product Launch Support:
- Write product descriptions, usage guides, and unique selling points (USPs);
- Support marketing, sales, and training teams to understand the product;
- Monitor post-launch performance and collect user feedback;
6. Product Improvement & Lifecycle Management:
- Analyze sales data and user insights;
- Recommend updates to packaging, formula, or positioning as needed;
7. Other Tasks:
- Assist the team leader with special product development projects;
- Stay updated with competitor products and market movements;