Marketing Campaigns/Activities Implementation:
- Take ownership of Marketing activities for certain delivery services; Fully responsible for researching, planning, executing, delivering and managing directly integrated marketing campaigns across all available channels for both branding and user growth purposes.
- Work closely with all functional sub-teams (Design, Content,…) and other departments (Business Development, Operations, Finance, Product…) to implement marketing campaigns/activities effectively;
- Manage and collaborate closely with Digital team to optimize performance of digital marketing channels in your own campaigns (including performance results and cost)
- Have ability in defining, setting up and evaluating marketing campaigns results in both performance and branding effectiveness, and actively provide recommendations for next actions.
User/Service Growth and User Retention:
- Plan and Implement growth activities/initiatives to acquire new users for AI chatbot services.
- Collaborate with the Business team to run in-app marketing campaigns/activities for the user retention purpose.
- Have ability in product and competitor analysis to help the team adapt with fast-pace market, understand business situation and make timely marketing decisions.