• Ship weekly growth experiments across the entire user funnel: acquisition, activation, retention.
• Develop and manage social loops, referral systems, creator remix challenges, and community incentives.
• Track and analyze product funnel metrics using tools like App Store Connect, OneSignal, and Mixpanel.
• Identify growth channels that matter (e.g. TikTok, Discord, Reddit, Product Hunt, newsletters, niche communities, etc.)
• Work closely with the engineering, design, and growth teams to align growth tests with new features and community moments.
• Build lightweight landing pages, test creative hooks, and run performance-based copy and visuals.
• Contribute to onboarding flow improvements, App Store listing optimizations, and retention loops.

• 3 years of experience in growth marketing, product-led growth, or startup user acquisition.
• A strong experimentation mindset. You operate in loops, not linear campaigns.
• Familiarity with early-stage startup tools like Webflow, Zapier, Firebase, App Store Connect.
• Experience in consumer apps, especially social or UGC platforms, is a big plus.
• Strong understanding of the indie app ecosystem and community growth strategies.
• Able to move quickly, test ideas without waiting for perfect data, and analyze performance critically.
• Clear, concise communication skills and ability to work in a remote, async environment.

Nice to Have

• Previous experience growing a social app, gaming app, or creator platform.
• Experience launching on Product Hunt, Reddit, Hacker News, or app discovery platforms.
• Ability to write or edit landing pages, onboarding UX, and notification copy.