Pre-Event Strategy
- Targeted Business Definition: Collaborate closely with Product Development and Sales teams to identify target businesses suitable for our product solutions.
- Audience Research & Content Strategy: Conduct in-depth research to identify key contacts and potential partners, and simultaneously determine the optimal topic/inspiration for engagement.
- Speaker & Target Guest Selection: Select and invite main guest speakers as well as key target members of the audience.
- In-Depth Content Preparation: Ensure the Product Solution ("Inspiration") content is meticulously prepared and aligned with the identified target Enterprise audience.
- DPA Communication (Promotion): Drive multi-channel promotional efforts (Online & Offline) to attract and invite attendees.
During the Event
- Session Facilitation: Oversee and participate in high-interaction session formats, including Group discussion and F2F discussion, to maximize prospect engagement and traction.
- Content Delivery: Lead or supervise the Sharing inspiration session related to the product solution, ensuring strong, insightful, and highly applicable content delivery.
- Initial Lead Classification: Initiate the Classify lead process immediately during the event based on direct engagement metrics and participant interest levels.
Post-Event
- Final Audience Classification: Classify the audience based on pre-defined personas to prepare for the Sales team.
- Lead Nurturing: Manage the Follow-up prospect or lead process through targeted, value-driven communication (email campaigns, personalized outreach) to guide prospects toward sales-readiness.
- Performance Analysis & Improvement: Set, track, and analyze KPIs for all DPA stages and Demand Generation campaigns (e.g., Attendance Rate, Lead Volume, Lead Quality, Conversion Rate, ROI), using data to continuously optimize the strategy and content for subsequent DPA programs.

5+ years of experience in B2B Demand Generation or Event Marketing, with a clear focus on event-based lead creation.
Hands-on program ownership background, managing projects from initial strategy to post-conversion follow-up.
Proven track record of managing and optimizing full-funnel programs/events to generate high-quality enterprise prospects.
Deep understanding of the digital product space is essential for effective content collaboration ("Inspiration" and "Product Solution").
Exceptional written and verbal communication skills in both English and Vietnamese for engaging C-level audiences. Strong analytical skills, with proficiency in marketing automation tools and CRM systems, are preferred.
Must be a strategic, proactive, and highly organized leader capable of driving complex, high-priority programs and demonstrating clear ROI.