Brand Manager (Beauty & Personal Care)

Havatek is a pioneering beauty-tech brand, built to bring futuristic technology into everyday beauty routines. We offer high-performance, affordable solutions across skincare, devices, and personal care — engineered for modern lifestyles and designed with minimalist aesthetics. Our mission is to democratize smart beauty for the next generation of consumers. 

1. Brand Strategy & Global Positioning:

• Develop and refine Havatek’s global brand identity, visual system, and communication tone across all channels and markets.
• Ensure strong brand differentiation, emotional resonance, and consistency with company vision, mission, and strategic goals.
• Build brand concepts and creative narratives that translate well across both local and international markets.

2. Product Portfolio Expansion & Innovation:

• Lead market opportunity analysis to identify white spaces in beauty-tech, wellness, and personal care.
• Build and manage the product roadmap, aligned with consumer insights and innovation trends.
• Drive end-to-end product development, collaborating with R&D, production, and sourcing teams to launch high-quality, scalable products (e.g., skincare, devices, supplements).
• Monitor industry movements, consumer behavior, and competitor activity to inform product decisions.

3. Go-to-Market & Campaign Execution:

• Oversee 360-degree brand campaigns across traditional and digital channels.
• Collaborate with internal and external creative, media, and commercial teams to execute consistent and high-impact activations.
• Anticipate risks in campaign execution and develop timely, innovative solutions.

4. Performance Tracking & Team Management:

• Measure and report performance of all brand and marketing initiatives, with clear KPIs and ROI evaluation.
• Build, lead, and inspire a cross-functional brand team.
• Act as a strategic connector between brand, R&D, creative, and commercial teams, ensuring tight alignment from product to communication.