We’re looking for a Team Leader - Product Growth Marketing to own new user acquisition and activation for MoMo’s P2P services. This role blends product thinking with growth execution, with full accountability for performance.

You’ll lead out-of-app activities and initiatives, improve the first-time user journey, and drive viral growth through features that unlock network effects.

If you’re passionate about driving growth through peer invites, social loops, and turning product features into powerful acquisition engines — this role is for you.

Own Out-of-App Growth Campaigns

Work with Social Media, Creative, and Marketing teams to launch viral campaigns promoting product features (referrals, gifting, group fund, etc.)
Create content and messaging strategies that drive social sharing and invite loops
Track performance of external channels (e.g., social posts, landing pages) and optimize for new user acquisition

Improve New-to-MoMo User Journey

Work with Product New team to analyze and enhance the onboarding funnel (invite → install → register → first transaction)
Identify friction points and recommend product improvements to boost activation
Support user research and usability testing for first-time user experience

Leverage Existing Products for Network-Driven Growth

Enhance existing features (Group Fund, Copy-Paste, W2W Birthday.....) with viral hooks, gamification and social triggers to turn them into acquisition drivers
Design product mechanics to boost peer invites and amplify network effect

Track & Optimize Performance

Define and monitor key metrics: new user growth, conversion rate (CR), invite success rate, and D1/D7 activation
Own the design and execution of rapid growth experiments

Bachelor’s degree in Marketing, Data, Business or Finance;
4+ years of experience in relevant fields such as Growth, Product Marketing, Analytics or User Insights;
Hunger to drive action and impact;
Strong intuition about user journey, user behaviors, social growth mechanics, experience in product discovery is a plus;
Strong interpersonal skill; able to manage senior stakeholders;
Data-driven, able to make use of either raw data, data charts/dashboards and funnels to get proper insights;
Problems & Solutions-oriented mindset;
Familiar with the Food Deliveries/Ride-hailing/Ecommerce/Fintech market and able to draw on local nuances to design growth activities that are highly relevant to our users

100% salary in probation, KPIs salary (plus 1-4 payment)
Other benefits as per stated in Vietnamese Labor Law
Free parking and lunch allowance.
Social Insurance, plus Bao Viet Insurance
14 days annual leave
Salary review: 1 time/year based on employee
Extensive training from senior members, you will learn new things every day.
Professional and motivated team. Youthful and friendly colleagues.
Team Building activities: At least 2 times/year
Nice working place: Spacious, clean, high-end PCs
Working from Monday to Friday