Digital Marketing Strategy & Execution
- Develop and implement comprehensive digital marketing strategies
- Manage the company's social media presence (LinkedIn, Facebook, etc.)
- Plan and execute digital campaigns across multiple channels
- Monitor social media engagement and community management
- Track, analyze, and report on digital marketing metrics
- Optimize digital marketing efforts based on data insights
Content Creation & Management
- Create engaging content for various digital platforms
- Write and edit high-quality articles, blog posts, and social media content
- Ensure consistent brand voice across all digital channels
- Create compelling copy for email marketing campaigns
Technical Content Development
- Collaborate with technical experts to create in-depth technical articles and thought leadership content
- Create content that positions Vietnam Silicon as a technical thought leader
Employer Branding Content Development
- Partner with HR team to develop compelling content for employer branding initiatives
- Design and manage recruitment-focused social media campaigns
Website & SEO
- Manage website content updates
- Optimize content for SEO
- Monitor website analytics and user behavior
- Recommend improvements for better user experience
- Collaborate with web development team for updates
Campaign Management
- Plan and execute digital marketing campaigns
- Create marketing materials for various channels
- Track campaign performance
- Collaborate with design team for visual assets
- Manage email marketing campaigns
