YouNet AM is a member of YouNet Group - the leading SocialTech Group powering Sales, Marketing and Operations.
YouNet AM is the pioneering Advocacy Marketing agency in Vietnam, powered by market-leading Social Listening & Social Influencer/Advocator Analytics platforms.
With advanced social data and insights, we identify social advocates, understand their motivations, trigger them, and provide marketing solutions that drive results and maximize our client‘s ROI.
We’re looking for a candidate who can turn data-driven insights into advocacy campaigns that captivate audiences and hit hard KPIs. As our Senior Account Executive for Influencer Advocacy, you’ll guide a nimble team, translate client ambitions into authentic partnerships, protect project margins, and steer real-time performance dashboards—all while mentoring junior talent.
If you thrive at the crossroads of culture and commerce, this stage is yours.
1. Project Management - 80%
Client Servicing & Consultancy (30%):
- Receive briefs, challenge and refine objectives.
- Draft scopes, cost estimates, and payment terms & secure approvals.
- Host weekly WIP calls and bi-weekly KPI reviews.
- Proactively suggest upsell/cross-sell opportunities. (nice-to-have)
Campaign Execution & QA (20%):
- Review scripts, captions, visual mock-ups; ensure legal claims compliance.
- Route feedback with Content Creative to Influencers.
- Schedule go-live, monitor real-time posts, troubleshoot instantly.
Influencer Sourcing (15%):
- Mine KOL/KOC database, run social-listening checks for fake followers & brand-safety.
- Negotiate & draft agreements, coordinate Accounting & Finance and Procurement.
- Maintain a live tracker of deliverables and payment milestones.
Performance Tracking & Reporting (10%):
- Build dashboards for EMV, engagement, SOV, CPE/CPA. Operate other tools of YouNet Group (Social Listening tools)
- Benchmark each influencer’s output; recommend optimisations.
- Deliver post-campaign reports and case studies.
Cross-functional Collaboration (5%):
- Foster seamless collaboration between functional teams and other YouNet Group agencies to deliver outstanding results as a cohesive unit.
- Synchronise timelines and messaging consistency across channels.
2. Team Management - 20%
- Coach juniors on booking, campaign QA, and reporting processes.
- Update and improve SOPs, templates, and best-practice playbooks.
Work relations:
Internal:
- YNAM: Strategic Planning & Consulting, Content Creative, HR-O
- Other Business Units: YNM, Buzzmetrics, Mango Digital; YouNet Head Office: HR, Finance & Accounting.
- External: Clients, third parties, suppliers, KOL/KOC, Talent Representatives/agencies...
- Report to: Associate Account Manager
- Promotion: Can be promoted to Associate Account Manager
