• Define customer problems, value propositions and differentiated messages for each target segment.
• Produce product brochures, sales presentations, demo narratives and website content.
• Lead production of user manuals, tutorial videos and onboarding materials.
• Plan and execute launch campaigns, seminars and webinars.
• Train Sales and Operations on the product and maintain customer FAQs.
• Translate product updates into customer-facing explanations and use cases.
• Analyze conversion from campaign enquiries through registration and initial usage.

Required qualifications

• At least 3 years of B2B product or service marketing experience, ideally 5 or more.
• Experience launching a new service or delivering a go-to-market initiative.
• Ability to explain complex features through clear customer messaging and content.
• Strong English writing and cross-functional project coordination skills.

Preferred qualifications

• Experience in logistics, shipping, SaaS or marketplaces.
• Experience with product demonstrations, educational content and events.
• Experience managing designers and external content producers.

Expected outcomes in the first 90 days

Deliver segment-specific messaging, sales materials, manuals and videos, and a launch campaign that Sales and Operations can use effectively.