Performance Marketing Expert - CVM Product Team

1. Development of a Library of Performance Marketing Use Cases:

• Create and maintain a comprehensive library of performance marketing use cases that support customer engagement, acquisition, and retention strategies.
• Document and optimize successful marketing experiments, campaigns, and strategies that can be reused across different product and customer segments.
• Continuously monitor the performance of existing marketing efforts, refining the use-case library based on insights and lessons learned.

2. Communication Strategies & Gamification:

• Develop innovative communication strategies that incorporate gamification elements to increase customer interaction and engagement with CVM products.
• Design marketing messages and campaigns that resonate with different customer segments, using gamified rewards, challenges, and personalized content to boost engagement.
• Collaborate with cross-functional teams to implement gamification mechanics in product design and marketing touchpoints, ensuring seamless integration into the customer journey.

3. Customer Personalization:

• Lead initiatives to improve customer personalization by leveraging data-driven insights, segmentation, and behavioral analytics.
• Work closely with the data analytics and MarTech teams to create personalized marketing campaigns and experiences that drive conversion and retention.
• Use customer data to develop hyper-targeted messaging, product offers, and engagement strategies that increase lifetime value and enhance the customer experience.

4. Performance Marketing Optimization:

• Analyze and optimize marketing campaign performance using key metrics such as conversion rates, engagement levels, customer acquisition costs (CAC), and return on ad spend (ROAS).
• Utilize A/B testing, multi-channel attribution, and other analytical tools to refine marketing strategies and maximize performance across all digital platforms.
• Develop and present detailed performance reports to stakeholders, highlighting key insights and actionable recommendations.

5. Cross-Channel Campaign Management:

• Manage and optimize performance marketing campaigns across various channels, including paid search, social media, display advertising, email, and in-app messaging.
• Ensure that all marketing efforts are aligned with the overall CVM product strategy and contribute to customer acquisition, retention, and value growth.
• Coordinate with the creative, product, and analytics teams to ensure cohesive and consistent messaging across all channels.

6. Customer Journey Optimization:

• Identify drop-off points and friction in the customer journey, using data and insights to optimize customer touchpoints.
• Collaborate with product teams to implement changes that streamline the user experience and drive higher conversions.
• Ensure that personalized marketing messages align with customer behaviors and preferences at each stage of the journey.

Qualifications:

• Bachelor’s degree in Marketing, Business, Data Science, or a related field. A Master’s degree is a plus.
• Minimum of 3-5 years of experience in performance marketing, digital marketing, or customer value management, preferably in the banking or financial services industry.
• Proven track record in driving performance marketing campaigns that deliver measurable business results.
• Strong understanding of marketing analytics, customer segmentation, personalization, and marketing technology platforms.
• Experience in gamification strategies and customer engagement mechanics is a strong advantage.
• Proficient in using performance marketing tools, including Google Analytics, AdWords, Facebook Ads, and A/B testing platforms.

Skills and Competencies:

• Data-Driven Mindset: Ability to leverage data analytics to drive marketing decisions, measure campaign performance, and optimize strategies.
• Customer-Centric Approach: Strong understanding of customer behavior, segmentation, and personalization to enhance customer engagement.
• Innovation and Creativity: Ability to develop creative communication strategies and apply gamification to boost customer interaction.
• Campaign Management: Expertise in managing and optimizing multi-channel performance marketing campaigns to achieve business objectives.
• Collaboration and Communication: Strong collaboration skills to work effectively across marketing, analytics, and product teams, with the ability to present insights and recommendations clearly.