Key Responsibilities - Campaign Operations

• Coordinate setup, scheduling, and monitoring of digital marketing campaigns (Facebook Ads, Youtube Ads, Google Ads, Linkedin Ads, email/SMS automation).
• Manage day-to-day campaign logistics: targeting uploads, budget pacing, ad status checks, and error resolution.
• Conduct QA checks on campaign assets and live ads to ensure correct tracking, links, and compliance.
• Maintain and update marketing databases (CRM entries, lead lists, opt-in/out compliance, funnel progression).

Key Responsibilities - Data & Reporting

• Export, clean, and organize campaign data from multiple platforms (ads managers, CRM, analytics tools).
• Build and maintain dashboards that track key metrics (CPL, CTR, conversion rates, engagement levels).
• Provide weekly and monthly performance reports with clear summaries, trend analysis, and actionable insights.
• Highlight anomalies, inefficiencies, or opportunities in campaign data
• Assist in forecasting, budget tracking, and ROI analysis for marketing campaigns.

Key Responsibilities - Cross-Functional Coordination

• Work closely with design, operations, and patient support teams to ensure campaign workflows remain on track.
• Support compliance processes by following approved templates and operational guidelines.
• Suggest process improvements for both campaign execution and performance reporting.

• 2+ years of experience in marketing operations, campaign coordination, or marketing analytics.
• Strong skills in Excel/Google Sheets (pivot tables, formulas, data cleaning) and familiarity with dashboard tools (Google Data Studio, Power BI, or similar).
• Hands-on experience with marketing platforms such as Facebook Ads Manager, Google Ads, Mailchimp/HubSpot, or equivalent CRM/automation tools.
• Excellent organizational skills with the ability to manage multiple campaigns and reporting deadlines.
• High attention to detail, accuracy, and data integrity.
• Strong written and verbal communication skills in English; Vietnamese is an advantage.