As an ASA Specialist in our team, you will: 

• Develop and implement Apple Search Ads strategies, including keyword selection, audience segmentation, and budget allocation tailored for different app verticals and markets. 
• Conduct keyword research and performance analysis to maximize ROI and app visibility.
• Analyze key performance metrics such as CTR, CVR, CPA, and ROI to evaluate campaign effectiveness and identify growth opportunities. 
• Collaborate with teams to align marketing strategies with app growth goals.
• Run A/B testing on creatives, keyword groups, and campaign structures.
• Stay up-to-date with the latest trends, features, and best practices in Apple Search Ads and the App Store ecosystem to ensure cutting-edge campaign strategies. 
• Provide performance reports and insights for continuous optimization. 

• At least 02 years of experience in ASA (Apple Search Ads), App Marketing or other related fields. 
• Strong analytical mindset with a data-driven approach to decision-making.
• Experience working with MMPs (e.g., Appsflyer, Adjust) and data platforms.
• Experience in global markets (US,UK, Tier-1, Tier-2 markets).
• Familiarity with App Store Optimization (ASO) and mobile app marketing metrics.
• Strong command of written and spoken English. 
• Result-oriented with excellent planning and organizational ability. 
• Multi-task several projects to meet deadlines.