Marketing Executive

• Develop and execute brand-building campaigns for brand image, messaging, and positioning.
• Manage brand communication content across digital platforms: websites, social media, email, etc.
• Conduct market research, analyze competitors and target audiences to formulate effective brand strategies.
• Collaborate with design/media teams to produce marketing materials (banners, videos, infographics, etc.).
• Develop comprehensive SEO strategies and optimize websites.
• Research keywords, plan SEO-optimized content, and monitor keyword performance.
• Utilize tools (Google Search Console, Ahrefs) to audit and improve website metrics.
• Plan and execute paid ad campaigns (Google Ads, Facebook Ads, TikTok Ads, etc.).
• Monitor and optimize ad budgets and performance metrics (CPC, CTR, ROI).
• Analyze data, generate campaign reports, and propose improvements to boost conversions.

• Experience: 1–2 years in integrated marketing; preference for multi-channel expertise.
• Knowledge: Brand positioning, user behavior, and communication messaging.

Technical Skills:

• Proficiency in Google Ads, Facebook Ads, TikTok Ads.
• Experience with SEO tools and web analytics (Google Analytics, Search Console).
• Content Creation: Ability to write marketing copy, ad scripts, and social media posts.
• Soft Skills: Logical and creative thinking, data analysis, and problem-solving.
• Preferred: Startup experience or building brands from scratch.