Measurement & Performance Oversight

• Own the performance tracking framework across all marketing and branding activities – ensuring every initiative has clearly defined KPIs before launch
• Build and maintain dashboards that give leadership real-time visibility into what’s moving the needle
• Lead weekly/monthly performance reviews, surfacing insights and recommending concrete optimisations
• Translate data into decisions: identify underperforming channels, double down on what works, and retire what doesn’t

Growth Execution

• Contribute and execute growth experiments across acquisition channels (SEO, paid, content, email, partnerships)
• Build and optimise conversion funnels – from first touch to qualified lead – using A/B testing and iterative refinement
• Collaborate with SEO, content, and ads specialists to align execution with measurable outcomes
• Support sales alignment by ensuring marketing output directly contributes to pipeline and revenue metrics.

• 3 – 5+ years of experience in growth or performance marketing, ideally within a B2B tech or eCommerce agency environment
• Strong analytical foundation: you live in dashboards and know how to extract insight from noisy data
• Hands-on experience with marketing analytics tools.
• Proven track record of building or optimising conversion funnels and lead generation programmes
• Experience running structured experiments (A/B tests, channel pilots) with documented results
• Deep understanding of attribution, conversion tracking, and multi-touch measurement
• Comfortable in low-volume, high-value B2B markets with complex, multi-stakeholder buyer journeys
• Highly organised, proactive, and accountable – you don’t wait to be told something isn’t working
• Excellent written and verbal communication skills in English. IELTS 7.0 or above.

Nice to Have

• Familiarity with the Magento, Shopify, or Adobe Commerce ecosystem
• Experience in a digital agency or consultancy environment serving eCommerce clients