Pancake.vn is looking for a performance-driven Digital Marketing Specialist to lead and optimize advertising efforts across Google Ads, Youtube, Native platforms (e.g., MGID, Taboola), and LinkedIn Ads.

You will be responsible for managing full-funnel paid campaigns and organic marketing campaigns that support business growth, customer acquisition, and lead generation for our product suite across Southeast Asia.

If you're a strategic thinker with strong analytical skills and a passion for driving measurable results, we’d love to hear from you.

Campaign Strategy & Execution
- Develop and execute digital advertising strategies aligned with business objectives.
- Set up and manage campaigns on Google Ads (Search, Display, YouTube), LinkedIn Ads, and Native platforms.
- Identify audience segments and tailor campaigns accordingly (with ICP suggestion).
- Develop Organic Marketing content and techniques on these channels to boost virality and growth
- Optimization & Performance Management
- Monitor campaign performance daily and make data-driven adjustments to improve CTR, CPC, CPA, ROAS, and ROI.
- A/B test ad creatives, landing pages, audience targeting, and bidding strategies.
Reporting & Insights
- Track KPIs and create regular performance reports with actionable insights
- Share learnings and best practices to inform future campaigns.
Collaboration
- Work closely with the content, design, and market growth teams to develop ad creatives and copy.
- Align messaging and visuals with the Pancake brand voice and product positioning. Market & Competitor Intelligence
- Stay updated on platform trends, algorithm changes, and competitor tactics.
- Recommend new platforms, tools, or formats for testing.

Basic English communication 550 TOEIC or Equivalent)
Bachelor Degree: Marketing, Digital Marketing, or Equivalent
3+ years of hands-on experience managing paid campaigns on Google Ads
Proven track record of improving ROI and hitting performance targets.
Solid understanding of customer acquisition funnels and B2B/B2C differences.
Problem-solving skills and proficiency in analytics tools such as Google Analytics, LinkedIn, Campaign Manager, or Looker Studio.
Comfortable working independently and managing multiple campaigns in parallel.
Experience with lead generation or e-commerce funnels is a plus.

Competitive Salary: $800 to $1,000
Performance KPI Bonus: $250 to $400 (Shall be shared during interview)
Professional development opportunities and career advancement.
Collaborative and innovative work culture.
Insurance Coverage as Labor Law
12 Annual leaves
Opportunity to work in a high-growth SaaS environment.
13rd salary covered