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Content Marketing StrategistĐăng nhập để xem mức lương
Quận Cầu Giấy, Hà Nội
Middle, Senior Fulltime3 năm
Hạn nộp hồ sơ: 15-10-2025
1
Your role & responsibilities
  • Define and execute a comprehensive content marketing strategy tailored for B2B/outsourcing clients.
  • Research and maintain an SEO-driven keyword list to guide content production for target markets.
  • Develop and manage a content calendar aligned with marketing funnels and sales goals.
  • Create and optimize BOFU content (landing pages, case studies, whitepapers, solution pages) to maximize conversion.
  • Drive thought leadership initiatives through blog posts, insights, podcasts, and industry research.
  • Collaborate with designers, developers, and video editors to produce engaging multimedia content.
  • Analyze performance metrics (organic traffic, bounce rate, lead conversion, engagement) to iterate and improve.
  • Run A/B tests to optimize page layouts, headlines, and CTAs.
  • Work closely with the Sales and Demand Gen teams to align content with lead nurturing and MQL generation.
  • Manage external collaborators: industry influencers, guest writers, and third-party media partners.
  • Repurpose and scale existing content across formats and channels (blog, LinkedIn, video, newsletter, etc.).
2
Your skills & qualifications
  • 3 years of experience in content marketing, digital marketing, or SEO.
  • Experience working in IT Outsourcing or B2B technology industries.
  • Strong grasp of SEO fundamentals, keyword strategy, and content performance tracking.
  • Demonstrated success in developing and executing BOFU content strategies.
  • Excellent written and verbal communication skills in English.
  • IELTS 6.0+ or equivalent English proficiency.
  • Proficient in SEO/analytics tools (Ahrefs, SEMrush, Google Analytics, GA4, etc.).
  • Experience managing content across blogs, landing pages, social media, video, and more.

Core Competencies:

  • Strategic Thinking: Able to align content with marketing and business objectives.
  • SEO & CRO: Skilled in keyword research, on-page SEO, and conversion optimization.
  • Thought Leadership: Able to produce expert-level, value-driven content.
  • Multi-Channel Execution: Capable of managing content across various platforms and formats.
  • Data-Driven Mindset: Ability to analyze content metrics and iterate for better performance.
  • Collaboration: Excellent cross-functional coordination with Sales, Product, Design, etc.
3
Benefits
  • Salary: Attractive and negotiable based on candidate’s experience and suitability for the role.
  • 13 months’ salary + annual salary review (twice a year).
  • Free dress code – You’re free to choose the style that makes you feel most confident and comfortable
  • Bonus for 4 major holidays each year
  • Annual trips, monthly/quarterly team building
  • A chance to build not just content — but a voice that connects strategy, brand, and business impact
  • Freedom to own the full content lifecycle: strategy → execution → optimization
  • A creative playground where ideas are not just welcomed — they’re expected
  • Work closely with Sales, Product, and Marketing Leadership — your content will matter
  • A clear growth path: from executor → strategist → brand voice owner
  • A flat, youthful, and comfortable working environment
  • Friendly, innovative, and supportive culture, Self-management is appreciated
  • Union benefits, Social insurance, health insurance as per government regulations.
  • BSH health insurance package. Annual health check-ups.