1. Creative & IMC Execution

• Collaborate with the internal Creative Studio team, agencies, and production partners to execute all creative deliverables such as Key Visuals, TVCs, social assets, digital banners, and OOH.
• Develop detailed integrated marketing communication (IMC) plans, coordinating between internal channels (Performance, Social, LCM, Internal Comms) and external partners (OOH, PR, Media, Tiktok, etc.).
• Ensure creativity, brand consistency, and output quality in accordance with Brand Guidelines.
• Manage campaign timelines, budgets, and performance across individual channels as well as the overall campaign.

2. Partnership Development & Experiment Projects

• Plan and implement brand partnership activities with strategic partners such as other brands, businesses, communities, and universities.
• Initiate and execute new marketing experiment projects (co-branding, barter, on-ground activation, etc.) to enhance brand awareness and affinity.
• Monitor results, draw learnings, and propose new directions to optimize effectiveness and cost efficiency.

3. Campaign Management & Evaluation

• Track, consolidate, and evaluate campaign performance through brand and media metrics.
• Coordinate Brand Health Check, Consumer Survey, and Post-Campaign Review to gain user insights and apply learnings to future optimization.

4. Cross-Function Collaboration

• Work closely with cross-functional teams to ensure overall alignment and efficiency.
• Connect and synchronize brand campaign activities with other initiatives to optimize resources and costs.

• Minimum of 3 years of experience in Brand, Partnership, or Activation roles with proven experience in executing large-scale brand campaigns or brand collaboration projects.

• Strong understanding of IMC planning, media landscape, media booking, and creative production processes.

• Excellent communication, negotiation, and partner management skills.

• Fast, practical thinker who enjoys experimenting and measuring outcomes.

• Strong multitasking skills and ability to collaborate effectively with cross-functional teams.

• Logical and systematic mindset with clear brand image orientation, attention to detail, and results-driven approach.

• Possess a “can-do” spirit, good self-management, persistence, and resilience toward goals.

• Formally trained in Marketing, Communications, or Journalism with strong strategic marketing thinking and content direction aligned with brand objectives.

• Experience or practical understanding of the real estate market is an advantage.