1. Strategy Development & Oversight

• Develop and oversee the integrated Marketing & Communications Strategy, covering:
  • Corporate branding, product and distribution branding.
  • Social media and digital marketing.
  • Customer marketing to drive brand awareness, reputation, and consideration.
  • Support commercial objectives: acquisition, retention, and customer experience enhancement across O2O (online-to-offline) channels.
• Ensure operational efficiency and effective investment management for all departmental programs.

2. Campaign Management & Execution

• Plan, direct, and coordinate with creative partners and internal teams to develop and execute multi-channel marketing and communications campaigns.
• Oversee project implementation, ensuring quality and ROI, including:
  • Metric Data: Track brand health and customer metrics to inform tailored branding strategies.
  • Branding: Scale up consistent, distinctive, and data-driven branding campaigns for positioning and reputation building.
  • Corporate Communications: Enhance brand reputation and public engagement through PR, media relations, awards, CSR/ESG, and stakeholder engagement.
  • Product & Channel Marketing: Lead campaigns for awareness, lead generation, agent recruitment, and partnership support.
  • Digital & Social Media: Optimize social media visibility and digital performance to generate leads for the sales force.
  • Customer Marketing: Enhance brand value proposition through segmentation, insights, customer experience, and market activation.

3. Departmental Capability Development

• Lead, motivate, and foster strong collaboration within the team to achieve project goals and individual career development.
• Guide and coach team members to meet business objectives and personal growth targets.
• Establish a high-performance culture rooted in Chubb’s core values and a growth mindset.

4. Crisis & Reputation Management

• Anticipate and lead responses to reputational issues and crisis communications in collaboration with internal and external partners.
• Proactively develop and implement communications strategies to mitigate risks to the company’s reputation.

5. Other Responsibilities

• A degree in communications, public relations, journalism or equivalent experience in a related field.
• At least 10-year experience in Marketing & Communications or relevant experience. Experience in life insurance and in customer experience management and or customer behavior analysis is an advantage.
• Strategic thinking and business acumen to drive agile transformation for the company
• Growth mindset, strong leadership & stakeholder management
• Having a great deal of stamina and desire to continuously self-improvement
• Being adept at solving problems
• Ability to work independently and well coordinate with teams and departments of the company
• Good communication and persuasion skills