• Demonstrate thorough market and consumer trends analysis and understanding, generating meaningful conclusions and strong insights.
• Contribute to brand strategy and own brand positioning.
• Annual Brand Plans across Brand, Trade Marketing and Sales to deliver business objectives
• Campaign management to deliver the brand proposition and related marketing / campaign KPI
• Consistently track performance, market and brand health and propose improvements.
• Manage agencies and champion brand building content.
• Understand the power of different touchpoints and orchestrate the delivery of overall media plan and digital strategy.
• Responsible for Packaging development of existing or new SKUs.
• Budget management, ongoing monitoring, and control.
• Create organizational alignment and commitment to effectively roll out the planned activities across functions, esp. commercial (Sales, Trade, Marketing).

Experiences: 

• 3–5 years of experience in brand management, consumer journey design, or a similar role, preferably in the FMCG industry.
• A good understanding of beer or beverage products is a strong advantage.
• Proven track record in leading integrated brand campaigns.

Skill: 

• Clear and effective communication skills, including proficiency in English with a commercial mindset.
• High ownership and flexibility, with the ability to navigate and comply with complex policies.
• Strong forward-thinking and strategic mindset, coupled with courage in decision-making.
• Exceptional ability to drive innovation and foster brand growth.
• Outstanding socializing and networking abilities, alongside excellent interpersonal communication skills.
• Highly organized with the capacity to perform well under pressure.
• Proficiency in budget management

Education

• Bachelor’s degree in business, marketing, or a related field.