• Analyze shopper insights, category trends and competitors landscape to develop and execute channel specific trade marketing plans 
• Translate brand and commercial strategies into channel-relevant activations toolkits
• Support brand building initiatives to enhance brand presence and recognition in Modern off trade channel
• Assist in planning promotion, activations, visibility programs and evaluate sell-out performance and activation ROI to optimize future campaigns
• Collaborate and work closely with sales, marketing, and supporting function teams to ensure cohesive and effective collaboration
• Stay updated on shopper trends and segment partner dynamics to ensure appropriate action plans/ decisions
• Assist in managing the channel budget, ensuring cost-effective use of resources.

Personal Attributes:

• Can-do attitude & growth mindset
• Collaboration & adaptability with excellent communication skills to support cross-functional teamwork
• Strong commitment & multi-tasking to ensure timely and effective workstream
• Detailed and business-sense orientation 
• Data driven & fact based, experienced in supporting the planning and execution following up
• Open-minded, adaptable and quick to respond to changes in a fast paced, dynamic working environment
• Proficiency in English, both written and verbal

Qualifications and Education Requirements

• Bachelor's degree in Marketing, Business Administration or related fields
• Minimum 2-3 years of experience in commercial function, experience in the FMCG industry is an advantage
• Strong understanding of shopper marketing & Modern trade environment

Preferred Skills:

• Strong analytical and problem-solving abilities
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team