Strategy & Planning
- Develop and implement a comprehensive SEO strategy aligned with B2B ecommerce goals (traffic growth, lead generation, and conversion optimization).
- Collaborate with stakeholders (marketing, sales, product, and development teams) to ensure SEO priorities support broader business objectives.
Technical SEO
- Audit, analyze, and optimize site architecture, crawlability, and indexability to maximize organic visibility.
- Improve Core Web Vitals, site speed, mobile usability, and structured data (Schema.org).
- Partner with developers to implement SEO best practices for new features, product pages, and landing pages.
- Lead SEO readiness during site migrations, redesigns, and international expansion, ensuring no organic visibility loss.
- Optimize URL structures across multiple domains/subdomains (e.g., shop.example.com, blog.example.com).
Content & On-Page Optimization
- Lead on-page SEO optimization: title tags, meta descriptions, internal linking, and keyword targeting.
- Collaborate with the content team to create thought leadership pieces, product guides, case studies, and whitepapers optimized for organic reach and authority.
- Build scalable SEO content frameworks (pillar pages, topic clusters) tailored to complex B2B purchasing cycles.
Link Building & Authority Growth
- Develop ethical and sustainable link-building strategies focused on industry relevance and brand authority.
- Manage outreach campaigns, digital PR, and partnerships with industry publications.
